New campaign reveals how dementia puts the ultimate vow of in sickness and in health to the te

The launch of this campaign coincides with the reveal of Alzheimer’s Society’s revitalised brand including a new look, feel and brand promise.

The new logo heroes a modernised forget-me-not flower, which has been used by the charity since 2010.

The new brand line, “Together we are help & hope for everyone living with dementia” encapsulates that Alzheimer’s Society is a vital source of support for everyone living with dementia today, and a powerful force for change by campaigning to make dementia the priority it should be and funding ground-breaking research discoveries. 

The revitalised brand will start to be seen across every touchpoint of the charity over the coming months, with the view to drive awareness, understanding and fundraising of Alzheimer's Society.

Kate Lee, Chief Executive of Alzheimer’s Society, said: “A third of us will develop dementia in our lifetimes, making it the biggest health and social care challenge we face.

“Caring for a partner with dementia is fulfilling the ultimate relationship vow, but navigating your way through ‘in sickness and in health’ can be overwhelming.

Our vow to people affected by dementia is that we will be there, we will provide hope, and we will help you climb those mountains.

“But we simply can’t reach everyone and that’s why we’re calling on the public to donate. This is not a problem that is going away – the number of people living with dementia is only going up.

“Our website saw a massive 12,000% increase in visitors following news that actor Bruce Willis was diagnosed with dementia. It’s a hugely useful resource for anyone looking to learn more about the condition.”

In addition to a ‘relationships hub’ on our website where people can find advice, people affected by dementia can access ‘peer-to-peer’ support by visiting Talking Point, our online community and forum.

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